Crypto price tracking site CoinMarketCap is diving into the world of reality TV, releasing a competition show called "Killer Whales" that draws inspiration from the popular TV series Shark Tank, CoinDesk reports.  

In partnership with Web3 entertainment company Hello Labs, the new program will allow entrepreneurs to pitch their projects to the "Killer Whale" judges made up of entrepreneurs, influencers and founders of Web3 companies. Hello Labs was founded by Paul Caslin, producer of the MTV VMA Awards.

“Killer Whales is a fun and exciting opportunity to bring the entrepreneurial energy of the Web3 space to homes all over the world," said Jonathan Isaac, chief marketing officer at CoinMarketCap, in a press release.