Emirates Chief Operating Officer Adel Ahmed Al-Redha told a media gathering at the Arabian Travel Market that the airline giant plans to employ Bitcoin as a payment service while adding NFT collectibles on the company’s websites for trading, Arab News reports. 

Emirates plans to embrace advanced digital solutions such as blockchain, metaverse, and cryptocurrency as part of its strategy to connect with customers in a faster and more flexible way. 

Al-Redha commented:

NFTs and metaverse are two different applications and approaches; with the metaverse, you will be able to transform your whole processes — whether it is in operation, training, sales on the website, or complete experience — into a metaverse type application, but more importantly making it interactive.