Gucci to accept cryptocurrency in select US stores

05 May 2022

Luxury retail giant, Gucci, is set to roll out cryptocurrency payment option in select US stores at the end of this month, Vogue Business reports

In-store crypto payments will be made with a link sent via email to the customer; the link contains a QR code that allows them to execute the payment from their crypto wallet. The first Gucci stores to take crypto are Wooster Street in New York, Rodeo Drive in Los Angeles, Miami Design District, Phipps Plaza in Atlanta and The Shops at Crystals in Las Vegas. Gucci will accept payments in more than 10 currencies, including Bitcoin, Bitcoin Cash, Ethereum, Wrapped Bitcoin, Litecoin, Shiba Inu and five stablecoins pegged to the US dollar. 

Gucci is always looking to embrace new technologies when they can provide an enhanced experience for our customers, said Marco Bizzarri, Gucci president and CEO, in a statement. “Now that we are able to integrate cryptocurrencies within our payment system, it is a natural evolution for those customers who would like to have this option available to them.”

Gucci has recently built out a Web3-focused team, and has purchased and is developing digital real estate on The Sandbox, a blockchain-based real estate platform in which Adidas and Al Dente, among others, are also developing land.