In a bold and groundbreaking move, Michael Saylor’s MicroStrategy revolutionized corporate finance by embracing Bitcoin (BTC) as its primary treasury reserve asset in 2020.
This visionary decision, announced exactly three years ago, sent shockwaves through the business world, solidifying MicroStrategy’s position as a trailblazer in the realm of digital assets.
The move was made as part of MicroStrategy’s first-ever investment in Bitcoin, with the business intelligence firm acquiring 21,454 BTC for roughly $250 million, or $11,653 per coin.
MicroStrategy’s bet on Bitcoin can be characterized as a resounding success, demonstrated by substantial returns on investment and a notable positive influence on the company’s stock price.
Since August 10, 2020 – the day MicroStrategy unveiled its Bitcoin-focused strategy – MicroStrategy’s (NASDAQ: MSTR) shares surged 206%, from around $123 per share to today’s price of over $375 per share.