Luxury Swiss watch brand TAG Heuer will now accept cryptocurrency as payment on US websites, The Block reports. 

The company will accept 12 cryptocurrencies at checkout, including Bitcoin, Dogecoin, Ethereum, Litecoin, Shiba Inu, and 5 USD-pegged stablecoins. 

Frédéric Arnault, CEO of TAG Heuer, said:

We have been following cryptocurrency developments very closely ever since Bitcoin first started trading. As an avant-garde watchmaker with an innovative spirit, we knew TAG Heuer would adopt what promises to be a globally integrated technology in the near future despite the fluctuations— one that will deeply transform our industry and beyond.

TAG Heuer will support more than 100 different crypto wallets and exchanges.